Work History

Design and implement social video strategy for Instagram, TikTok, and more
Concept, shoot, and edit short-form social video content
Manage day-to-day posting, copywriting, and optimization of video content on multiple platforms

Identify success metrics to inform, measure, evolve, and improve content strategy

​Monitor and engage with followers, partners, and influencers across social channels
Provide ongoing insights and counsel on emerging social video trends and developments

Develop and maintain a master social content calendar

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Execute/manage cutting-edge SEO & digital marketing campaigns for clientele across multiple industries

Concept and implement SEO strategies for website launches, transitions, and ongoing campaigns

Strategic review of SEM performance data to identify new content opportunities
Creative and technical copywriting for websites, blogs, social media, and digital marketing campaigns

Assembly and organization of monthly client reports using Google Analytics, Data Studio, and more

Researched, pitched, and produced original content pieces for web & emerging platforms
Wrote promotional long-form web content for PBS broadcast program premieres
Owned and curated program web pages, published blog posts and other content regularly

Created and produced She Digs, a column featuring women in the archaeology field
Managed various video production tasks, such as research, guest outreach, and scripting

Wrote social media copy as needed for platforms including Twitter, Instagram, and YouTube

Launched and managed channel for YouTube series Take on Fake, a 2021 Webby Award winner

Assisted the Director of Production with project management and miscellaneous production tasks

Learn more about my experience in digital media.